The Week: People news - Hanson takes Asda ad role

Asda has promoted its customer insight manager, Matthew Hanson, to the position of head of press, outdoor and digital advertising.

Hanson replaces Lisa Prudhoe, who has moved across to look after Asda Scotland. The appointment comes soon after Asda launched a social networking site called "your Asda", which encourages consumers to give feedback on how they feel that the store can improve.


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