The pair will work alongside Patrick McClelland and Ronald Wohlman to oversee the agency's creative output. Prest joined Lowe in 2005 from Bartle Bogle Hegarty, and has since worked on Stella Artois' "le sacrifice", Sure's "no white marks" and John Lewis' "shadows" campaigns. Hudson, who has previously spent time at BBH and Leagas Delaney, moved to Lowe in 2001. His ads include Stella Artois' "pass on something good" and Vauxhall's "little dads".
Lowe London has promoted George Prest and Tom Hudson to creative directors.