The Week: People News - Martin-Cruz joins Samsung

Samsung Electronics UK has hired Mikah Martin-Cruz, the former Sony general marketing manager, as its new head of marketing.

Martin-Cruz left in July after three years at Sony, where he led campaigns including Fallon's "paint" and "Play-Doh" ads for Sony Bravia. Martin-Cruz's appointment follows the departure of Anthony Marsella, who left in June without a job to go to.