The Week: People news - Orlov lands DraftFCB role

DraftFCB has named Alexei Orlov as its new regional president for Europe and the Middle East. Orlov was most recently the executive vice-chairman of Wunderman Worldwide, where he was also the chief executive of global automotive operations. He succeeds David Florence, who ran the region from New York for the past two years. Orlov will now operate from London, and Florence will leave the agency.