The Week: People News - Rejig at Publicis Modem

Publicis Modem has restructured its senior management team by promoting Sebastian Dreyfus to chief executive, Neal Hendey to managing director and Tony Effick to chief strategy officer.

At the same time, Tom Poynter, who was the joint managing director with Dreyfus, has left the agency to become a director at LBi. Previously, Hendey was the head of project management and Effick was the head of planning.


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