The Week: People news - Sky appoints BA's Murdin

Sky has appointed David Murdin, the global head of brand, product and service at British Airways, to the newly created role of director of sports and marketing.

Reporting to Andy Brent, Sky's group director of brand marketing, he will oversee the development and implementation of brand strategy for Sky Sports and Sky News. Before his time at BA, Murdin worked at RBS, as the customer strategy director, and at Egg, as the head of proposition and customer experience.

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