In an e-mail to staff, Donlevy wrote: " Trade journalists are wankers. They don't like Dennis - never have, never will." Simon Clark, the Maxim publishing director, distanced himself from the remarks, adding: "It is not my opinion and it is not Dennis Publishing's opinion - I do not share the same view. I massively value trade journalists. This is such an isolated situation. The editor had good intentions."
Michael Donlevy, the editor of Maxim, labelled trade journalists "wankers" following a Campaign article last week that revealed sales of the magazine have hit an all-time low.