The Week: People News - Virgin Media signs up Cuff

Virgin Media Television has hired David Cuff as its new commercial director, responsible for commercial strategy across all of VMtv's businesses, reporting to the managing director, Jonathan Webb.

Cuff has previously worked for Flextech Television and Initiative Media, and runs his own consultancy business, Cuff Media. VMtv has also promoted Ivan Ali-Khan to the new position of head of digital, reporting to Cuff. He has been head of media planning at VMtv since 2006.