Fahy will manage the company's brand development, customer insight and communications strategies across the region. Yahoo! has also appointed Publicis Dialog as its lead strategic and creative agency after a pitch against undisclosed agencies, handled by ISBA. The internet business, which has previously worked with agencies including Maher Bird Associates, Profero and Lean Mean Fighting Machine, now plans to extend its advertising to highlight its range of services beyond search.
Kristof Fahy, the brand marketing director at BlackBerry Europe, has joined Yahoo! Europe as its vice-president of marketing.