The Week: People news - YouTube hires ITV marketer

Anna Bateson, ITV's former director of viewer marketing, has joined YouTube as its European marketing director.

Bateson will take on Jonathan Gillespie's former responsibilities as the head of YouTube UK, as well as developing the brand across Europe. Gillespie left YouTube in January to join GMG Radio as its commercial director. Rob Farmer, the former Freeview marketing director, has replaced Bateson at ITV.


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