Leagas Shafron Davis was believed to be ready to take a stake in design
agency Wickens Tutt Southgate on Tuesday night. Princedale and the
Virgin-backed design firm Rodney Fitch were also understood to be
interested. Talks with the WPP Group have ended.
NHS Loto has re-established its paid-for draw this week after several
months without a licence.
The Royal Caribbean cruise line has awarded its pounds 2m advertising
business to creative agency Mitchell Patterson Aldred Mitchell and media
independent John Ayling & Associates.
The Express is claiming an 8% increase in sales on Saturday, and a 5%
rise on Sunday, over the previous week, following the complete revamp of
its weekend titles (see Media, page 15).
New products from McVitie’s Prepared Foods’ Linda McCartney range
include pizza, vegetarian stew and cannelloni to bring the brand more
into the mainstream.
Nintendo is spending pounds 1m on pre-Christmas TV ads for its Super NES
console and new games range.
NatWest is sponsoring LWT’s Des Res, a programme about family homes
which starts on October 13. The bank will use the sponsorship to promote
its mortgages and home loans.
Mobile phone operator Cellnet is focusing on national and international
coverage for its Christmas campaign. Ads called ‘Rome’ and ‘Scarborough’
will run from October 11.
Channel 5 has retuned just 2% of homes targeted, according to a report
by Continental Research on behalf of ITV. The survey was based on 1000
households in retuning areas between September 20 and 24.
Weetabix’s pounds 2m planning and buying for Weetaflakes has been
awarded to TMD Carat.
The Times has entered the listings war with a new 52-page entertainment
supplement called The Directory to be launched on Saturday.
Outdoor advertising specialist More O’Ferrall has paid pounds 2.5m for
US rival SHF Communications which will be renamed Adshel.
The 1996 DMA/Royal Mail Awards have received over 800 entries from
direct marketing, advertising agencies, charities and telemarketing
Sharp-eyed readers may have noticed a certain similarity between last
week’s letters page and that of the preceding week. The problem was
caused by an error at our repro house.