THIS WEEK: Tango jingoism slammed by MP

Britvic’s attack on the French in its 90-second Blackcurrant Tango ad has been blasted by Edward McMillan-Scott, a Tory member of the European Parliament, as jingoistic.

Britvic’s attack on the French in its 90-second Blackcurrant Tango ad

has been blasted by Edward McMillan-Scott, a Tory member of the European

Parliament, as jingoistic.



The ad, featuring a Tango spokesman, Ray Gardner, stripped to the waist

in boxing shorts yelling ‘Come on French. Come on world!’ dominated last

weekend’s ad breaks. (Marketing, October 3).



The ad is themed around a letter from a French exchange student,

Sebastian Lois, who says he did not enjoy the drink’s flavour. Gardner

responds by branding him, ‘all hair gel and fancy loafers’ before

challenging France, Europe and the world to a boxing match by the White

Cliffs of Dover.



McMillan-Scott, Conservative MEP for North Yorkshire, said he fails to

see its humour. In a statement he said the ad was ‘symptomatic of the

attitude to Europe encouraged by Britain’s yellow press. It smells of

the 30s’.



David Atter, Britvic’s marketing manager for Tango, said: ‘In no way did

we wish to offend anybody. As a company we are not anti-Europe and we

would not want to do anything to upset our cousins.’