THIS WEEK: Vesta stage spoof band ad blitz

The first advertising for eight years from Vesta Ready Meals starts this Friday, with a three-minute ‘rockumentary’ on spoof band The Vestas. The campaign is the latest to follow the trend of creating a mini-programme around the ad break.

The first advertising for eight years from Vesta Ready Meals starts this

Friday, with a three-minute ‘rockumentary’ on spoof band The Vestas. The

campaign is the latest to follow the trend of creating a mini-programme

around the ad break.



The ads, created by Ammirati Puris Lintas, show the exploits of the less

than successful band, from the 60s hippy trail through to 80s New

Romantics. They will take up the whole ad break after The Late Jonathan

Ross show on Friday evenings for five weeks. The break was previously

used for the ‘Miller Time’ ad campaign.



Ten-second ‘trailers’ will direct viewers to watch the ad on Friday.



Narrated by ex-Radio 1 DJ Johnnie Walker and featuring a cameo by APL

creative director Nick Welch, the action includes flashbacks of classic

Vestas tracks such as ‘Lay It On Me Love Shakti’, and ‘Who Feeds The

Food?’. The ads finish with shots of the band members tucking into their

sponsor’s meals.



Promotional work includes the release of a Vestas CD, posters in music

stores and sampling at universities. ‘It’s a bloody good idea, it’s a

lot of fun and it uses all disciplines,’ said APL chairman Andrew

Cracknell.



See Analysis, page 26