The first advertising for eight years from Vesta Ready Meals starts this
Friday, with a three-minute ‘rockumentary’ on spoof band The Vestas. The
campaign is the latest to follow the trend of creating a mini-programme
around the ad break.
The ads, created by Ammirati Puris Lintas, show the exploits of the less
than successful band, from the 60s hippy trail through to 80s New
Romantics. They will take up the whole ad break after The Late Jonathan
Ross show on Friday evenings for five weeks. The break was previously
used for the ‘Miller Time’ ad campaign.
Ten-second ‘trailers’ will direct viewers to watch the ad on Friday.
Narrated by ex-Radio 1 DJ Johnnie Walker and featuring a cameo by APL
creative director Nick Welch, the action includes flashbacks of classic
Vestas tracks such as ‘Lay It On Me Love Shakti’, and ‘Who Feeds The
Food?’. The ads finish with shots of the band members tucking into their
Promotional work includes the release of a Vestas CD, posters in music
stores and sampling at universities. ‘It’s a bloody good idea, it’s a
lot of fun and it uses all disciplines,’ said APL chairman Andrew
See Analysis, page 26