THIS WEEK: Volkswagen in agency tune-up after 30 years

Volkswagen is looking at pulling its pounds 263m global advertising account out of the DDB Needham worldwide network for the first time in 30 years.

Volkswagen is looking at pulling its pounds 263m global advertising

account out of the DDB Needham worldwide network for the first time in

30 years.



Any review of the account in the German home market is likely to spark

reviews in all 28 countries handled by DDB Needham, including the UK.



Spokesman for the German car company Hans-Peter Bleckinger did not deny

the account could be reviewed. ‘We are thinking about what we can do to

be better. We are looking at ideas in addition to DDB Needham.’



He said there was no truth in reports in the German press that head of

marketing Dieter Dalhoff was leaving the company, but added that he was

on sick leave.



Nigel Brotherton, head of advertising in the UK, said DDB Needham was

currently working for Volkswagen without a contract in Germany and

discussions about the future are taking place.



He said there was no formal review. ‘We are extremely happy with our

long relationship with BMP DDB in the UK. We believe we are benefiting

from it.’



A BMP spokesman said: ‘We are their agency of record in the UK and have

talked to VW and there are no plans to change that.’



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