Volkswagen is looking at pulling its pounds 263m global advertising
account out of the DDB Needham worldwide network for the first time in
Any review of the account in the German home market is likely to spark
reviews in all 28 countries handled by DDB Needham, including the UK.
Spokesman for the German car company Hans-Peter Bleckinger did not deny
the account could be reviewed. ‘We are thinking about what we can do to
be better. We are looking at ideas in addition to DDB Needham.’
He said there was no truth in reports in the German press that head of
marketing Dieter Dalhoff was leaving the company, but added that he was
on sick leave.
Nigel Brotherton, head of advertising in the UK, said DDB Needham was
currently working for Volkswagen without a contract in Germany and
discussions about the future are taking place.
He said there was no formal review. ‘We are extremely happy with our
long relationship with BMP DDB in the UK. We believe we are benefiting
A BMP spokesman said: ‘We are their agency of record in the UK and have
talked to VW and there are no plans to change that.’