Weekender: BMW, Propercorn, Kipling and Super Yummies

BMW unveils its mobility futures event and Propercorn hosts a flavour-themed event this weekend (18-19 June).

BMW: Exhibition opens this weekend
BMW: Exhibition opens this weekend

BMW showcases mobility futures 

BMW Group's Future Exhibition "Iconic Impulses" is taking place from the 18-26 June. The event, in celebration of BMW’s 100th anniversary, aims to highlight the company’s views on the future of mobility, impacting not only the automotive industry but also everyday lives.

When: 18-26 June
Where: Camden Roundhouse

Propercorn's Institute of Flavour 

Propercorn has joined forces with culinary architects Bompas & Parr on its latest campaign, which will see a two-day pop-up event taking place. THe popcorn brand will invite consumers to explore the Institute of Flavour, which will take them on a sensory journey into seasoning, with the aim of helping Propercorn to find a new limited edition flavour. 

When: 17-18 June 
Where: Soho London 

Kipling celebrates relationships 

Kipling, the women's accessory brand, is launching a global activation celebrating relationships called #WeMakeHappy. The activation kicks off with a celebration of relationships by offering Londoners the opportunity to share a message with their loved on we-makehappy.com. These loved ones will then be surprised with an event invitation encouraging them to pick up their message.

When: 18 June
Where: South Bank, London

Super Yummies at Wimbledon Guild Fair 

Groupe Danone-owned brand Cow & Gate is taking its Super Yummies adventure to a village fair in Wimbledon, raising awareness of its Super Yummies range, a new brand of snacks for toddlers which launched earlier this year. The activation has been devised by agencies MEC Wavemaker and Motion and will feature a play space for little ones. 

When: 18 June 
Where: Wimbledon, London

Comment below to let us know what you think.

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