Weekender: ITV's 'I'm a Celebrity', Harvey Nichols and Mumsnet Blogfest

This weekend ITV celebrates the launch of 'I'm a Celebrity' TV series with an activation in King's Cross Station, while Mumsnet's Blogfest and Harvey Nichols' Italian festival kick off.

Weekender: ITV is staging an activation in London to launch 'I'm a Celebrity' 2017
Weekender: ITV is staging an activation in London to launch 'I'm a Celebrity' 2017

'I'm a Celebrity' comes to Kings Cross

To celebrate the launch of the new I'm a Celebrity series, ITV will be staging an experiential campaign in London's King's Cross station. Members of the public will be able to test their strength, wits and courage as they complete bushtucker trials, giving them a first-hand experience of the reality TV show. Stars taking part in this year's series include Carol Vorderman, Lisa Snowden and Wayne Bridge. 

When: 12 November

Where: King's Cross, London

Harvey Nichols' one-day Italian-themed festival

Retailer Harvey Nichols is staging 'Ciao Britalia', a one-day Italian-themed festival at its flagship store in Knightsbridge, London. The festival aims to celebrate Italian culture, and will be dedicated to the finest fashion, beauty, food and drink. The event will feature a pop-up bar from beer brand Peroni, make-up masterclasses from Armani, cocktail masterclasses from liquer brand Disaronno, tin personalisation from coffee brand Illy and stylish sessions from fashion brands such as Missoni, Donna Ida and Vianel. Ciao Britalia forms part of Harvey Nichols' wider Britalia campaign, which officially launched this month. 

When: 12 November

Where: Kinghtsbridge, London

Mumsnet Blogfest 2016

The annual event will welcome bloggers and vloggers, and will celebrate their ideas and writing skills. The Blogfest also offers a chance for interested parties to engage with Mumsnet's blogging community. Beauty brand Dove will speak about its 'Real Beauty mission' and guests will be able to visit the interactive Dove space and learn about the ways in which the brand intends to portray body image. Coca-Cola will be at the event, and will be giving guests an in-depth insight into the brand, its drinks and its community support programme. Youtube will be hosting three sessions for vloggers, which will include talks from Youtubers the Saccone-Jolys and Sprinkle of Glitter. 

When: 12 November

Where: King's Place, London

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1