Weekender: V Festival, Nike's Unlimited You, Old El Paso

Event selects the best brand activations taking place this weekend for lovers of food, fitness and festivals.

Aussie and Smirnoff are among a host of brands activating at V Festival this year
Aussie and Smirnoff are among a host of brands activating at V Festival this year

V Festival

The annual music festival turns 21 this year and will host an array of brand activations including hair care brand Aussie, which will be surprising the crowds with immersive theatre performances and handing out samples of its three-minute miracle treatments. Smirnoff House, which debuted at the music event last year, will return with a line-up of DJs and to showcase its new product, Smirnoff Ice Double Black with guarana. Guests will be able to mix some of their own drinks at the bar. Virgin Media, the headline sponsor of V Festival, will not be hosting its Louder Lounge VIP hospitality area this year.

Where: Chelmsford and Staffordshire

When: 25-28 August

Nike's 'Unlimited You' workouts

Nike will be hosting 21 2.5-hour high intensity workouts, taking place over three days in Brick Lane in London this weekend. Choose between a Kobox class paired with a Nike Run Club session or a Barry’s Bootcamp treadmill workout followed by a Nike Training Club class. Nike recently organised running tours together with fitness provider Frame to promote the launch of a new store in King's Cross in London. 

Where: 89 Brick Lane, London

When: 19-21 August

Old El Paso pop-up

A Mexican-themed mini cantina will be serving mini taco meals to the sounds of a mini mariachi band to celebrate the launch of Old El Paso's new mini Stand N Stuff soft tacos. In January, Old El Paso opened a permanent restaurant at the Intu shopping centre in Uxbridge.

Where: Riverside Grass at Southbank, London

When: 19 August

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