Weetabix "A bowlful of hope" by BBH

Weetabix hopes for a less dreadful 2021 with a tongue-in-cheek press ad.

The ad, which runs today (1 January) across social media and national press, including The Guardian, The Times, The Telegraph and The Sun, shows a giant bowl of Weetabix alongside the tagline: "Please 2021, make sure you have yours."

It was created by Tom Drew and Uche Ezugwu. 

In 2019, Weetabix launched a campaign encouraging prime minister Boris Johnson to have a filling breakfast on his first day in Downing Street.

Credits

Brand
Creative team
Creative director
Strategy director
Business lead
Account manager
Designer
Photography and retouching
Head of Weetabix Brand
Media agency

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