Weetabix "A bowlful of hope" by BBH

Weetabix hopes for a less dreadful 2021 with a tongue-in-cheek press ad.

The ad, which runs today (1 January) across social media and national press, including The Guardian, The Times, The Telegraph and The Sun, shows a giant bowl of Weetabix alongside the tagline: "Please 2021, make sure you have yours."

It was created by Tom Drew and Uche Ezugwu. 

In 2019, Weetabix launched a campaign encouraging prime minister Boris Johnson to have a filling breakfast on his first day in Downing Street.


Creative team
Creative director
Strategy director
Business lead
Account manager
Photography and retouching
Head of Weetabix Brand
Media agency

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