Weetabix centralises &pound;30m account <BR>into Banks Hoggins O'Shea FCB

LONDON - Weetabix has centralised its £30m above-the-line advertising account into Banks Hoggins O'Shea FCB, stripping Lowe Lintas and Abbott Mead Vickers BBDO of their coveted accounts.

Lowe Lintas has lost its 12-year hold on the Weetabix account. The news comes as a blow for the agency after its "withabix/withoutabix" work on the account last year made it a hot contender for Campaign's Campaign of the Year 2000, eventually losing out to Fallon's work on Skoda.

The move also sees Banks Hoggins adding AMV's Alpen and Ready Brek brands to its existing work on Advantage. BMP DDB also pitched for the centralised accounts but failed to pick up any business.

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