Weetabix 'fuel for big days' by BBH

Weetabix repositions itself as 'ideal start for dealing with a busy day' in a £7m campaign, the first by Bartle Bogle Hegarty since winning the business.

Focused on family rivalries, the campaign features a series of 60' and 30' commercials focused around a typical British family’s debate over who has the busiest day.

Supporting the TV spots, a series of radio ads and  smartphone initiatives are included in the campaign with social media and YouTube activity.