Weetabix "grandpa" by Bartle Bogle Hegarty

Weetabix has unveiled a new TV ad under its "fuel for big days" campaign to promote the product ahead of the new school term.

The 30-second spot, created by Bartle Bogle Hegarty, follows two children and their grandpa having a day of fun around their house after filling up on Weetabix. It is part of a wider campaign that also comprises cinema and radio activity, as well as a Disney TV sponsorship.

The work was created by Harry Orton and Robin Warman, and directed by Jun Diaz through Smuggler.


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