Weetabix hands digital and CRM business to The Real Adventure Unlimited

Weetabix Food Company, the maker of Weetabix and Alpen cereal brands, has appointed The Real Adventure Unlimited as its first digital and customer relationship management agency.

Weetabix: the digital and CRM brief includes a website rebuild
Weetabix: the digital and CRM brief includes a website rebuild

Bristol-based The Real Adventure Unlimited, part of the Creston group, has been tasked with creating and executing digital and CRM strategies to connect with consumers more efficiently and to increase brand loyalty.

This includes designing and rebuilding Weetabix’s corporate website along with consumer brand sites for Weetabix, Alpen and Weetabix On The Go breakfast drinks.

Weetabix uses Bartle Bogle Hegarty as its creative ad agency and last year launched a £10 million ad campaign to promote all of its cereal brands.

Last year Vizeum picked up Weetabix’s media planning and buying account; the business was previously handled by Blue 449.

Rich Lawrence, the head of brand at Weetabix, said, "We are very confident The Real Adventure Unlimited has the skills and expertise we need, and we’re looking forward to getting started."