Weetabix "No.10" by Bartle Bogle Hegarty London

Weetabix gets topical as the Conservative Party announces its new leader.

As Johnson prepares to step into the firing line as Britain’s next prime minister, Weetabix is quick off the mark with some breakfast-based words of wisdom for Theresa May’s replacement.

The half-page newspaper ad features the iconic black door of 10 Downing Street alongside the words: "He’s going to need his."

It was created by Oliver Short, Natasha Eastwood and Jessica Grogan.