Weetabix reviews £10m ad account

Breakfast cereal company Weetabix is reviewing its £10m advertising account.

Weetabix: reviews £10m ad account
Weetabix: reviews £10m ad account

The statutory review is being handled by Oystercatchers and pitches will take place in February.

Incumbent agency WCRS will be repitching for the account. The agency won the business, then worth £10m, in 2006 from DDB London.

Sally Abbott, marketing director at The Weetabix Food Company, said: "It is Weetabix policy to review our suppliers periodically, and, after five years of working with WCRS, a statutory review gives us the chance to see what else is happening in the marketplace."

Weetabix launched its last TV ad in September. The 30-second spot starred a family of household pets to help promote the brand's new Chocolate variant.

Created by WCRS, the ad featured a cat, a dog and a hamster discussing their excitement on hearing the news that Weetabix had unveiled a version that provided: "The goodness of wholegrain Weetabix and the tastiness of chocolate".

The animals were voiced by famous TV personalities, including Simon Greenall from 'I'm Alan Partridge', Matthew Holness from 'The Office', and Simon Farnaby from 'The Mighty Boosh'.


Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content