Weetabix is reviewing its £14 million creative accounts,
shared by three agencies. The accounts are expected to be centralised
into one agency.
Lowe Lintas, Abbott Mead Vickers BBDO and Banks Hoggins O'Shea/FCB will
pitch, and sources also suggest the pitch may involve a fourth,
Bill Humes, the commercial director at Weetabix, said: "In line with
continuous improvement programmes in all areas of its business, Weetabix
intends to review arrangements with its current creative agencies."
The decision follows a similar review held in October last year by the
client for its media buying and planning agencies. Weetabix reduced its
media roster down to one when it appointed PHD to the centralised
Western Media was dropped from the business.
A decision on the creative account is expected in the next six
Cilla Snowball, AMV's managing director, said: "We are proud of the
work. We'll be fighting to get more."