Weetabix 'Weetabix chocolate minis' by WCRS

A tour around Weetabix Minis' mini factory ends in disaster when Nigel, the chief minimiser, is shrunk by accident.

The TV spot, created by WCRS, follows the managing director as he herds a tour group around the mini factory to watch how normal-sized Weetabix are loaded with chocolate chips and shrunk to bite-size chunks.