Weight Watchers creates healthy pop-up drive thru

Weight Watchers UK is creating a "drive thru" pop-up that offers healthy food while people are out and about.

Weight Watchers creates healthy pop-up drive thru

It coincides with the brand’s new weight-loss programme Flex and will be serving free breakfast, lunch and dinner near Borough Market in London.

The activation aims to "help people kickstart a healthy new year" and show the types of dishes on the programme.

All the dishes at the pop-up will be cooked fresh from scratch to demonstrate that they are easy to replicate at home.

The one-day event is taking place today.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now