Weight Watchers and DJ Khaled to host pop-up food trucks in US

Weight Watchers is partnering with American music artist DJ Khaled to tour the US with a food truck to encourage people to have healthier habits while on the go.

Weight Watchers: it hosted a London drive-thru
Weight Watchers: it hosted a London drive-thru

The experience "Khaled’s kitchen tour" will promote the Weight Watchers Freestyle programme and follow the trail that the music artist is taking for his concert tour.

The tour will host pop-up events with dishes inspired by DJ Khaled's personal chef Melissa Zuniga. There will also be a chance to meet the artist and chef at four locations, which will be revealed on social media.

Earlier this year the brand created a pop-up drive-thru in London.

Mindy Grossman, president and chief executive of Weight Watchers International, said: "DJ Khaled is helping to inspire communities all over the world to live healthier and be their best selves through his experiences on the WW Freestyle program.

"Through Khaled's Kitchen, DJ Khaled will have another platform to share his passion for the WW Freestyle program with the world, help guide people toward healthier living in the kitchen as well as showcase how it's possible to maintain a healthier way of life, even when you're on the road."