The ad campaign, developed by Saatchi & Saatchi, comprises three 30 and three 20 second executions and will showcase Weight Watchers' new offering for its ProPoints weight loss plan. It now offers a plan for Mediterranean, vegetarian and gluten free diets, Weight Watchers said.
Weight Watchers said the ad was designed to show that fad diets and quick fixes do not suit everyone and that its plan was a way to put people in control of what they eat without forgoing the foods they love.
"The new campaign will feature across all channels and encapsulates our bold and empowering brand personality as we launch Weight Watchers Here to Help," said Chris Stirk, vice president, marketing and commercial, Weight Watchers UK.
"We hope that the new campaign shows that with our unique support, encouragement and expertise, you can gain a healthier relationship with food, lose weight and keep it off."
The "fresh new look and feel" of the brand is being refreshed across all channels and will be supported by a fully integrated marketing campaign.