Welch out as pounds 40m Rover loss costs APL 29 jobs

Nick Welch, executive creative director of Ammirati Puris Lintas, has been made redundant following the agency’s loss of the pounds 40 million Rover Cars account.

Nick Welch, executive creative director of Ammirati Puris Lintas,

has been made redundant following the agency’s loss of the pounds 40

million Rover Cars account.



Welch, who has worked at the agency for four years, was one of 29 people

made redundant last Friday. Peter Harold, APL’s head of art, is also

understood to have lost his job.



Welch took the creative helm at the beginning of 1997, when the chairman

and executive creative director, Andrew Cracknell, ceded creative

responsibility to him.



Cracknell left the company a year ago when the network’s new chief

creative officer, Steve Rabosky, came in from the US to overhaul the UK

creative department and improve the agency’s creative standing.



Welch joined APL in 1995 with his partner of 14 years, Billy

Mawhinney.



But Mawhinney quit APL in early 1997 to be creative director at Ogilvy &

Mather. He later moved to Euro RSCG Wnek Gosper and then joined Faulds

Advertising as creative director earlier this year. Before joining APL,

the pair were creative directors at CDP for a year, working at J. Walter

Thompson before that.



It is thought that Steve Cooper, who was hired from Lowe Howard-Spink in

April to run the Rover account, has held on to his job.



William Eccleshare, chairman of APL, said the number of redundancies had

been limited because for the past three months the agency has not been

replacing departing staff in anticipation of the Rover loss.



The Rover business accounted for 30 per cent of APL’s billings of pounds

139 million. The size of the loss is likely to mean APL will drop from

the 17th-biggest to 20th-biggest agency in the UK ranked by billings. The

agency employed 186 people before the redundancies.



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