In London is to be distributed free among South African, Australian and New Zealand communities in London from this week.
It will sit alongside Welcome Stranger's websites, which include aussieinlondon.com, kiwiinlondon.com and bokinlondon.com.
The magazine is designed to provide useful information designed to help ex-patriates living and work in London, as well as featuring what is going on in and around the capital for antipodean and South African visitors.
Simon Larcey, managing director of Welcome Stranger, said: "We will be focusing on what is going on in and around London relevant to our target audience, as opposed to writing about news and sport from back home. Most people these days access that information via the web so, therefore, we have decided to make our main focus what's happening in London."
The magazine will have a "back home" section, which will be written by local celebrities who will provide their own spin on what is going on in the southern hemisphere. It will also include travel features and giveaways.
Welcome Stranger was founded by Australian entrepreneur Simon Larcey to provide online portals and services for travellers to the UK.
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