Wendy's "All beef no bull" by VMLY&R London

American burger chain Wendy's is celebrating its return to the UK with a campaign coinciding with the opening today (2 June) of Wendy's restaurant in Reading.

The campaign hails the brand’s food as "freshly made" and "fresh off the grill". It launched today across out of home and digital, while Wendy’s UK Twitter account went live last week. Media is handled by Spark Foundry.

The brand’s Twitter account has already poked fun at McDonald’s beloved mascot, Ronald McDonald, by claiming that "Britain just got a new favourite redhead."

Wendy’s US Twitter is known for causing chaos on social media, including taking part in National Roast Day on TikTok and creating a fake account called @DefNotWendys that endeavoured to "leak" some news about a new menu item.