WePresent "The long goodbye" (in-house)

WeTransfer's editorial platform WePresent has launched a short film starring rapper and actor Riz Ahmed, coinciding with the release of the artist's new album of the same name on Friday (6 March).

The harrowing 11-minute film confronts issues of racism in a post-Brexit Britain, and depicts men in black balaclavas wearing emblems of St George's cross as they shoot and kill British-Pakistani Ahmed and his family. 

"The record is a breakup album, but with your country," Ahmed says. "So many of us feel like we’re being dumped by the place we call home, a home that we built. It’s heartbreaking, and enraging, like the end of a toxic, abusive relationship. This album takes you on the journey of this breakup: through the stages of denial, anger, acceptance, and finally the self-love necessary to counter the hate."

WePresent aims to showcase itself as a creative platform for artists, photographers and musicians alike. The work was created by Ahmed and Aneil Karia.

Credits

Brand
Director
Producer
WePresent executive producers
Production manager
Production assistant
Cinematographer
Editor
Casting director

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