Promoted
C2 Montréal
Georganna Simpson
May 27, 2016
How long?
1 minute

"We're in the rejection industry": Will Travis, CEO of Sid Lee USA

Find out why success is openness to change, how rejection is the cause of disruption, and why brands need to join in the conversation

Sid Lee is a kyu collective agency that collaborates with global super-brands including Pepsico.

Topics

More from C2 Montreal

Six things that all conferences should do

Six things that all conferences should do

Who gave the best talk at C2?

Who gave the best talk at C2?

"We're in the rejection industry": Will Travis, CEO of Sid Lee USA

"We're in the rejection industry": Will Travis, CEO of Sid Lee USA

Really serious questions in very quirky places

Really serious questions in very quirky places

Reaching younger audiences: 'It's not about being on brand anymore'

Reaching younger audiences: 'It's not about being on brand anymore'

How not to engage audiences

How not to engage audiences

Anyone can be an entrepreneur, even a 13-year-old wannabe DJ

Anyone can be an entrepreneur, even a 13-year-old wannabe DJ

Brain dating in under 60 seconds

Brain dating in under 60 seconds

'Collaboration should be like an earthquake': Michel Laprise

'Collaboration should be like an earthquake': Michel Laprise

9 written notes from strangers that will make you stop and think

9 written notes from strangers that will make you stop and think

Imagine something that doesn't exist ... but should

Imagine something that doesn't exist ... but should

'Dull, drab and uninspiring' (said no one at C2 Montréal)

'Dull, drab and uninspiring' (said no one at C2 Montréal)

Five ways to bring your brand to life

Five ways to bring your brand to life

Surviving the cyber attack of tomorrow

Surviving the cyber attack of tomorrow

Why marketing is indefinable

Why marketing is indefinable

'Brand management: We don't know what that means anymore'

'Brand management: We don't know what that means anymore'

The death of the audience: Google's Mike Yapp

The death of the audience: Google's Mike Yapp

"Having no friends made me more creative"

"Having no friends made me more creative"

'Be scrappy,' says Grindr founder

'Be scrappy,' says Grindr founder

Forget storytelling. 'Hypertelling' is the future, says Google Zoo founder

Forget storytelling. 'Hypertelling' is the future, says Google Zoo founder

Agility and friendship: The pillars of success

Agility and friendship: The pillars of success

'Creativity is the willingness to look like an idiot': Lakshmi Pratury

'Creativity is the willingness to look like an idiot': Lakshmi Pratury

Are you at your creative best under an umbrella?

Are you at your creative best under an umbrella?

Gaming, sport, entertainment ... Is this Cannes Lions' future?

Gaming, sport, entertainment ... Is this Cannes Lions' future?

'Getting social right is easy ...' Entrepreneur Mark Brand reveals his secret

'Getting social right is easy ...' Entrepreneur Mark Brand reveals his secret

Five things to get excited about at C2 Montréal

Five things to get excited about at C2 Montréal

Brain dating and the modern conference-goer

Brain dating and the modern conference-goer

What's so unique about C2?

What's so unique about C2?

The quirky, wonderful and eye-widening world of C2

The quirky, wonderful and eye-widening world of C2

Police capitalise on Bodyguard success with snap social campaign

Police capitalise on Bodyguard success with snap social campaign

Y&R poaches Iris' Sophie Lewis to be CSO in reboot

Y&R poaches Iris' Sophie Lewis to be CSO in reboot

Emma Stone to discuss mental health at NY Advertising Week

Emma Stone to discuss mental health at NY Advertising Week

This was then, that was now: lessons from Britain's early advertising pioneers

This was then, that was now: lessons from Britain's early advertising pioneers

Creative Equals launches subsidiary to supercharge women's creative careers

Creative Equals launches subsidiary to supercharge women's creative careers

Machine learning improves campaign effectiveness, study shows

Machine learning improves campaign effectiveness, study shows

Fantastic interns and where to find them

Fantastic interns and where to find them

Tesco goes big on Britishness with discounter brand Jack's

Tesco goes big on Britishness with discounter brand Jack's

Spotify and Ancestry collab serves up your music DNA

Spotify and Ancestry collab serves up your music DNA

Which agency will take home B2C Brand Experience of the Year?

Which agency will take home B2C Brand Experience of the Year?

Is Ogilvy following Moneysupermarket.com off a cliff?

Is Ogilvy following Moneysupermarket.com off a cliff?

insert your text here

insert your text here