- London new media agency Zinc has been appointed to create a new internet site for the leading mutual assurance society, Wesleyan, following a three way pitch.
Targeted at new and existing customers, the site will be heavily promoted and advertised online via major portal sites, as well as being pushed through deals with relevant financial directories.
Roger Plantier, Wesleyan's head of Marketing Operations, said: "Zinc were appointed because of their online brand building expertise"
Zinc will also be responsible for all media planning, site design, strategy and IT integration on the site.
The names of competing agencies were not disclosed.