West rises to sales chief at Sci-Fi

Universal Studios Network UK has promoted Jamie West to head of sales for its UK Sci-Fi channel.

Universal Studios Network UK has promoted Jamie West to head of

sales for its UK Sci-Fi channel.



West’s role will incorporate the running of traditional airtime sales,

as well as building commercial sponsorship.



He replaces Mark Bradford, the channel’s commercial director, who left

the company six months ago.



West was formerly an account director at Sci-Fi. He started out in

airtime sales at Yorkshire and Tyne Tees television, joining Sci-Fi four

years ago from Express Newspapers.



As sales director, he will head a newly merged sales and sponsorship

team made up of four people, three of which have recently joined the

channel.



Lucy Brison arrived as account manager from Talk Sport, Martin Luck

joined as account executive from media agency BBJ, and Thamary Choy came

on board as account executive from Granada Media Sales.



West also confirmed that he is on the hunt for at least three additional

sales executives and account managers.



The sales department is already trying to persuade a range of national

newspapers to feature a Sci-Fi competition, offering readers the prize

of a trip to Universal Studios in the US. Both Sega and PlayStation also

look set to sign sponsorship deals with the channel.



Key advertisers targeted by Sci-Fi include clients from drinks, computer

games and confectionery companies, as well as UIP Cinemas, 20th Century

Fox and Warner Brothers. All Media planning and buying for Sci Fi is

carried out by Carat.



West commented: ’We might have a small team, but we have strong

relationships with the clients and agencies. We are forging closer links

with programming and marketing departments in order to sell the channel

on its strong brand image rather than ratings.



’We are also considering advertorials and themed weekends as inventive

ways of advertising outside of spot airtime sales.’



Flagship programmes on Sci-Fi include The Hunger, starring David Bowie,

which premiers exclusively in the UK at the beginning of March. It also

has the Lexx series, a surreal space drama that runs first on Sci-Fi and

is followed up with a broadcast on Channel 5.



The Sci-Fi channel targets the 16- to 34-year-old market and is carried

on all cable channels with the exception of ONdigital. It is also

broadcast on satellite, Sky Digital and analogue services.



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