Westcountry Television has served notice on its airtime sales
house, TSMS, and is to move its sales contract to Carlton UK Sales.
Carlton will begin booking ads on the station from next month.
The shift follows Carlton Communications’ acquisition of Westcountry
last November and, as part of the airtime sales move, Carlton UK Sales’
managing director, Martin Bowley, will join the board of
The Westcountry account will officially move to Carlton on 1 June, but
Carlton will book June’s airtime on the station from April. Westcountry
joins Carlton Television and the other Carlton-owned ITV station,
Central Television, at Carlton UK Sales.
The move makes Carlton the largest of the three ITV sales houses,
representing just over 34 per cent of ITV ad revenue and just under the
25 per cent of all TV ad revenue, which is the maximum that any one
sales house is permitted to control. Westcountry last year took a 2.27
per cent share of ITV ad revenue.
Bowley, who used to be the sales director of TSW - the company that lost
its broadcasting licence to Westcountry in the last licence review -
said: ’When I was involved, Westcountry took a 2.6 per cent share. Our
ambitions will be to keep the company’s share closer to that level than
last year’s performance.’
Bowley added that Carlton expects to take on around 35 more people to
handle the Westcountry contract, though they won’t necessarily come from
TSMS. ’We’ll take the best people from where we find them.’
Jerry Hill, the chief executive of TSMS, said he would be making no
’We didn’t have anyone working specifically on this business,’ he
’We will use the people we’ve got to raise the level of service.’
As well as Bowley, many of Carlton’s existing sales team came from TSW
and have experience of the region. Bowley described the Carlton crew as
’a safe pair of hands’ for Westcountry.
Carlton UK Sales remains the only ITV sales house to be owned by all the
stations it represents.