Western International Media has resigned its Carlton Television
media planning and buying account after the broadcaster contacted rival
agencies about the business.
Carlton has kicked off talks with a number of media agencies with a view
to preparing a full pitch for the task, which has been handled by
Western as part of a full-service relationship with its sister creative
agency, Lowe Howard-Spink.
Carlton and Western are understood to have agreed earlier this year to
try to change the brief the media shop was working to. Western was keen
to redefine some of the administrative tasks and get more involved in
strategy. Meanwhile, Carlton approached other agencies.
After failing to reach agreement over a brief, Western has declined to
repitch. Mike Tunnicliffe, the managing director of Western, said: ’We
have a long-standing relationship with Carlton, but we’re now looking at
the way we move our business forward in the light of last week’s
The sort of service Carlton wanted wasn’t in keeping with our future
Fran Cassidy, managing director of Carlton, confirmed the review.