Western Media has hired an account director to work on its Weetabix
Mark Savage will report to deputy managing director Pru Parkinson, and
has the added responsibility for the Brands Hatch account and for
generating new business.
’The Weetabix account has been without a senior person since media
manager Emily Abram left to go travelling some months ago,’ said
In the interim, media planner Ben Willee has been handling the account,
reporting to Parkinson.
Parkinson said the new role had been elevated to account director level
to take account of the extra responsibilities.
Savage, 31, started his media career at Carat in 1994 and progressed
through the company to become press manager. He left Carat to work at
Motive as associate director, where he handled the Whitbread account. He
left at the end of 1999.
Savage then spent three months at Manning Gottlieb Media as associate
director, where he worked on the Sony PlayStation business.
He joins Western after several months travelling.
Weetabix spent pounds 10 million last year (AC Nielsen MMS) through
Western. Most went on TV, although outdoor took a significant chunk.