OMD UK has poached Peter Magnani from Western to take on the new
role of director of communications strategy for Europe.
Magnani, who was deputy media director at Western, will be responsible
for leading OMD UK’s business across Europe and will take charge of
OMD’s pan-European client Sony. OMD retained the Sony account after a
competitive pitch last year.
Magnani, who will report to Mark Palmer, OMD UK’s managing partner and
head of communications strategy, will take up his new role in June.
Palmer said: ’This is a very public statement that international
strategy is a leading-edge discipline. It’s important for OMD to behave
like a network rather than a collection of agencies.’
Magnani added: ’I will be providing team leadership and vision as to
where OMD wants to be. This is a framework to inspire and cajole
agencies in local markets to fulfil their potential.’
He leaves Western after a stint of more than a decade during which he
has also held the role of international media director. He has won a
number of media awards for brands such as Jack Daniels, Smirnoff and
BMP OMD was rebranded as OMD UK and combined with the OMD International
operation in London earlier this year. The overhaul came as the global
OMD media network sought to clarify its branding and positioning in
those markets where it has a number of independent media agencies.