Western Union reveals some of the deeper motivations behind its customers sending money.
While "Violinist" follows an 11-year-old musician whose dreams can "become a reality" thanks to her brother’s financial support, "Dance lessons" stars a father as he prepares for his daughter’s first dance at her wedding.
The campaign launched alongside radio, print and digital activity. It was created by Ewan Paterson, Adrien Raphoz and Grant Codron, and directed by Joe Conner through Rogue. Media is handled by Mediahub.
Last September, Western Union enlisted professional speed painter Dave Sharp for an ad promoting the speed and convenience of sending money from the UK to abroad.