Western Union "Send more than money" by BBH London

Western Union reveals some of the deeper motivations behind its customers sending money.

While "Violinist" follows an 11-year-old musician whose dreams can "become a reality" thanks to her brother’s financial support, "Dance lessons" stars a father as he prepares for his daughter’s first dance at her wedding.

The campaign launched alongside radio, print and digital activity. It was created by Ewan Paterson, Adrien Raphoz and Grant Codron, and directed by Joe Conner through Rogue. Media is handled by Mediahub.

Last September, Western Union enlisted professional speed painter Dave Sharp for an ad promoting the speed and convenience of sending money from the UK to abroad.



BBH creative team (Campaign)
BBH creative team (Dance lessons)
BBH creative team (Violinist)
BBH executive creative director
BBH group strategy director
BBH strategy director
BBH strategist
BBH business lead
BBH account director
BBH account manager
BBH account executive
Film credits
BBH producer
Production company
Executive producer
Post production
Editor/ editing house
Lead music supervisor
Music supervisor
Print credits
BBH producer
Media agency