Western Union used art to promote the speed and convenience of sending money from the UK to abroad through its app and website.
The campaign features a portrait of a smiling woman’s face, painted in quick time by professional speed painter Dave Sharp. Both the portrait and the speed in which it was painted symbolise how fast customers can send money and make their loved ones smile. The smile will light up streets across the country, including a 22-foot version in Camden.
The campaign was created by Adrien Raphoz and Grant Codron.