Western wins Emap Online planning and buying media work

Western International Media has scooped the pounds 3 million strategic planning and buying business for Emap Online after a four-way pitch, which was thought to have included Carat and two new-media agencies.

Western International Media has scooped the pounds 3 million

strategic planning and buying business for Emap Online after a four-way

pitch, which was thought to have included Carat and two new-media

agencies.



The agency’s brief is to promote the operation’s range of online brands

in the frenetic and competitive dotcom market, as well as competing

against off-line competitors.



Lawrence Janes, the marketing and business development director of

Western, said: ’It’s always a great testimony for a media specialist to

handle a media owner’s account, and to handle one of the leading online

players is testimony indeed to our approach to complex communication

issues.’



Emap Online contains brands such as the Box Online, 1Ski.com and

bargainholidays.com.



The initial marketing push will be dedicated to the travel brands.



Andrew Warner, the marketing manager of Emap Online, who joined from BBC

Online in September, said: ’My first task here was to establish a

marketing function at Emap Online and to build a robust marketing plan

to take the organisation forward. We are now in phase two and are

appointing a roster of agencies to deliver our objectives. We decided to

pitch the media account first as media strategy is central to our

plans.’



Warner is now talking to advertising agencies about the creative

account, and is hoping to conclude the process by the end of the month.

He added: ’I want our agencies to work together as one team, as our

strategic partners.’



Western’s win comes soon after picking up another piece of online

business, having wrestled the pounds 2 million Vauxhall Online task from

BMP Interaction at the end of last year.



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