Westfield pop-up Music Cube to return with series of live gigs in 2015

Westfield has announced the return of a pop-up music venue called Music Cube, with the performance space hosting various acts at the the group's Stratford and West London shopping centres.

Music Cube: the Westfield-based pop-up music venue to return in 2015
Music Cube: the Westfield-based pop-up music venue to return in 2015

The Cube, which is amplified by brand partners Sennheiser, Infiniti and Kiss FM, will appear at Stratford in East London 28-31 August and Westfield London near Shepherd’s Bush and White City from 6-8 November.

The 4.75m-high, 5.98m-wide space is large enough to house a performing band, while shoppers outside it can listen to an act using Sennheiser wireless headphones. Bass frequencies will be augmented through an ‘air blast’ vibrating floor.

Music acts lined up include Jess Glynne, who will play at Westfield Stratford City on 28 August. 100 free tickets will be available for each performance.

Last year, Professor Green, MNEK and Neon Jungle were among the acts that played the Music Cube.

Westfield has published a YouTube video capturing last year’s Music Cube.

Fione Kyle, Westfield UK & US’s general manager of events and entertainment, said: "Last year Music Cube tickets were snapped up within hours, giving lucky fans a chance to connect with artists, sound and bass like never before.

"With major headliners such as Jess Glynne, we expect a similar rush when tickets are released in July. For those who can’t make it down to Westfield, look out for performances being streamed free online."

Gemma Robinson, Sennheiser’s strategic collaborations manager EMEA, added: "We are very excited to be part of the Music Cube for the second year running. With music being an integral part of this innovative event, we want to give consumers the best sound experience possible."

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