Westfield Stratford City appoints three digital agencies

CHI, in partnership with Made by Many, and The Viral Factory have been appointed to the digital account for mega shopping centre Westfield Stratford City, after a four-way pitch.

Westfield Stratford City: announces digital account review result
Westfield Stratford City: announces digital account review result

The centre is readying activity ahead of its opening, which is scheduled for September 2011.

CHI and Made by Many, which presented in partnership, have been appointed to deliver the overall digital campaign. The Viral Factory will provide additional viral activity.

CHI had already been appointed to the advertising account for the centre, as well as the existing Westfield centre in West London in April.

Westfield Stratford City has a catchment of 4.1 million people and is anchored by a John Lewis, Waitrose and Marks & Spencer.

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