WeTransfer has partnered artist Zach Lieberman to create an immersive experience for users.
The 90-second experience allows aspiring artists to create art through the movement of their cursor, as well as with their hands and head via webcam.
Users are encouraged to share their piece of code-created art on social media using the hashtag #colorpush. The work was designed by Pauline Klieber and developed by Jetske van der Wouden and Mikey Casalaina.
Earlier this month, WeTransfer's editorial platform WePresent launched a short film starring rapper and actor Riz Ahmed, "The long goodbye".