The Wharf, Mirror Group’s free local newspaper for people who work
in Canary Wharf, is launching a sales and marketing drive to attract
To kick off the campaign, the 37,000-circulation paper has invited media
agencies including CIA, Carat, MindShare and Walker Media to a
presentation in the Mirror Group boardroom at Canary Wharf Tower this
Thursday. It has also launched a website, providing information on local
companies and a virtual tour (www.wharf.co.uk).
Tony Cornell, the paper’s head of sales, denied the drive was being
launched to boost disappointing ad revenues.
’I’ve only been here a few weeks and I was surprised at the amount of
revenue it attracts,’ he said, although he declined to give a
’We’re doing this because although it’s extremely popular within Canary
Wharf, the paper’s profile outside is not as high as we’d like.’
He said advertisers would be able to target discerning high wage earners
’who are as likely to spend money outside Canary Wharf as within it’.