David Wheldon, chief executive of CIA Medianetwork, has appointed
two joint managing directors only six months after axing the role.
Tim Nelligan, broadcast director, and Andy Martin, non-broadcast
director, will share the job. The last person to hold the managing
director title was Alan Brydon. He was pushed out by Wheldon in January
in a management cull that resulted in the departure of three
Kevin Shute, former business development director, was the first to go
just before Christmas. Brydon followed shortly afterwards and board
director Lee Collins, responsible for regional work, was made redundant
Shute was not replaced and Collins lost his job to his deputy Simon
Day-to-day control of CIA passed to Nelligan, Martin, director and head
of planning David Fletcher and client services director Andy Bolden.
Nelligan and Martin will report to Wheldon and oversee the agency’s
planning and buying operations. Wheldon and Richard Burdett,
vice-chairman, will retain responsibility for new business and looking
’Nelligan and Martin will have the added responsibility of overseeing
deals. They have a track record of doing this well,’ said Burdett.
CIA has just lost the CGNU account in a head-to-head pitch with MBS (see
page 8) but Burdett denied the restructure was in any way linked to the
’There is no dramatic reason for the change,’ he added, ’but it is an
example of the clear and coherent structure we are putting in
Burdett said although the same team would remain at the top of the
agency, ’we are assessing what we’ve got’.
Wheldon was recruited following a series of major account losses at the
agency, including the pounds 15 million Blockbuster account and the
pounds 30 million Heinz account. In 1998, CIA lost the pounds 120
million BT account, and a series of redundancies followed.