Wheldon restores managing director role to CIA

David Wheldon, chief executive of CIA Medianetwork, has appointed two joint managing directors only six months after axing the role.

David Wheldon, chief executive of CIA Medianetwork, has appointed

two joint managing directors only six months after axing the role.



Tim Nelligan, broadcast director, and Andy Martin, non-broadcast

director, will share the job. The last person to hold the managing

director title was Alan Brydon. He was pushed out by Wheldon in January

in a management cull that resulted in the departure of three

directors.



Kevin Shute, former business development director, was the first to go

just before Christmas. Brydon followed shortly afterwards and board

director Lee Collins, responsible for regional work, was made redundant

in February.



Shute was not replaced and Collins lost his job to his deputy Simon

Herd.



Day-to-day control of CIA passed to Nelligan, Martin, director and head

of planning David Fletcher and client services director Andy Bolden.



Nelligan and Martin will report to Wheldon and oversee the agency’s

planning and buying operations. Wheldon and Richard Burdett,

vice-chairman, will retain responsibility for new business and looking

after clients.



’Nelligan and Martin will have the added responsibility of overseeing

deals. They have a track record of doing this well,’ said Burdett.



CIA has just lost the CGNU account in a head-to-head pitch with MBS (see

page 8) but Burdett denied the restructure was in any way linked to the

loss.



’There is no dramatic reason for the change,’ he added, ’but it is an

example of the clear and coherent structure we are putting in

place.’



Burdett said although the same team would remain at the top of the

agency, ’we are assessing what we’ve got’.



Wheldon was recruited following a series of major account losses at the

agency, including the pounds 15 million Blockbuster account and the

pounds 30 million Heinz account. In 1998, CIA lost the pounds 120

million BT account, and a series of redundancies followed.



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