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"When it comes to the pinch, human beings are heroic" - George Orwell

George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story.

"When it comes to the pinch, human beings are heroic" - George Orwell

Our industry’s full of talented storytellers with the power to make people feel uplifted and empowered. 

And Adobe Stock's continuously growing library is a creative canvas to help tell those stories.Comprising of over 90 million photos, videos and motion graphics, it’s about to get even bigger and better. 

Adobe Stock has recently partnered with Pond5 to add brand new high quality video footage from an international community of diverse, modern and talented artists around the world. To celebrate the partnership, Campaign asked three top creative agencies to create an original video clip using assets from Adobe Stock's collection. Taking this George Orwell quote as inspiration: "When it comes to the pinch, human beings are heroic," each agency created an original 30 second clip.

The results are stunning – take 90 seconds to watch what they created...


Creative rationale: 

"Each member of TSWCreative had a different interpretation of ‘the pinch’ and what it means to be ‘heroic’.

Selflessness. Resolve. Acceptance. Fight. Superhuman. Resilience. Nature.

Individually we used songs, poems, quotes and personal experiences to help us express our thoughts. The challenge was how we stitch these threads together. And the theme that emerged was an unwavering belief that we all CAN be heroes. It’s a choice and when squeezed, human beings make the right one." 


Creative rationale: 

As an agency we’re used to creating ‘hero’ pieces of content. Orwell’s quote made us think about what the ‘hero’ hero speech would look like. So we went back to some of the greatest speeches, by some of the world’s most respected orators, delivered at some of the most pivotal moments in modern history. 

We edited lesser known extracts from speeches by Nelson Mandela, Martin Luther King, Barack Obama, John F Kennedy, Indira Gandhi and Winston Churchill into one cohesive piece of ‘hero content’ using a single epic clip from Adobe Stock and high speed motion graphic typography.


Creative rationale: 

"Humans have an incredible ability to create victory from loss, to take destruction and turn it into opportunity, to draw water from stone and take a simple thing like flour and turn it into a magical cake.

We should always remember that kindness, even a little, goes a long way. This video was created as a light-hearted gentle reminder that in whatever we do, it never hurts to add a pinch of humanity."

All work was created using Adobe Stock to celebrate Pond5 being added to the library. Would you like to submit a heroic 30-second video clip? Contact

Adobe Stock offers millions of high-quality royalty-free HD and 4K videos in highly sought-after content themes, including Lifestyle & Recreation, Cinematic Aerials, Sports, and action footage that help bring your best ideas to life. Find out more >>>>>>>